About me

Combining design expertise with product management, taking a broader role in product development, business planning, and performance optimization. Focused on maintaining and evolving existing products while identifying new opportunities through research, data analysis, and continuous iteration.

Details

• Product Development: Research, maintain, and improve digital products, including new features and engagement systems.
• Data & Performance: Analyze product, user, financial, and operational metrics to evaluate performance and guide decisions.
• Business & Growth: Plan marketing strategies and development iterations aligned with business goals and product performance.
• Project & Resource Management: Manage project priorities, timelines, and resource allocation across cross-functional teams.

Worked with clients across industries and international markets, broadening my perspective and strengthening my approach to product strategy and design. Applied experience from complex digital ecosystems to help small and medium-sized businesses bring practical, well-designed products to life within their budgets and timelines.

Details

• Cross-industry Experience: Adapted design thinking and product strategies to different industries, business models, and markets.
• Product Consulting: Helped businesses define product direction, structure user experiences, and prioritize features based on their goals and constraints.
• Practical Delivery: Balanced design quality, technical feasibility, budgets, and timelines to deliver solutions suited to each business.

Led UX/UI design across Buzzebees' CRM and loyalty ecosystem, from back-office platforms to customer-facing applications. Worked through major shifts in mobile technology and product development, connecting business requirements, technical capabilities, and user needs to deliver practical digital solutions.

Details

• CRM & Product Ecosystem: Designed and improved CRM platforms, loyalty systems, and digital experiences across evolving technologies and business requirements.
• Problem Solving & Alignment: Bridged the needs of clients, businesses, and users, working across IT, marketing, legal, logistics, and other stakeholders to resolve complex challenges.
• Team Leadership & Development: Managed and mentored designers, guiding their growth, design decisions, and collaboration across projects.
• Design Operations & Standards: Established design practices, workflows, and UX/UI standards to maintain quality, consistency, and efficiency across teams and products.

Conducted practical web development classes for business owners as part of a digital marketing program. Focused on helping participants understand how websites support their businesses, communicate their brand identity, and serve as an effective marketing channel.

Details

• Web Development: Guided participants through building and managing their own websites using WordPress.
• UX/UI Fundamentals: Explained how user experience and interface design help communicate brand identity and support business goals.