DIGITAL EXPERIENCE · UX STRATEGY · UI SYSTEM · RESPONSIVE WEB
Tara Estate’s website brings its property developments into one place. As the portfolio grew, buyers needed a clearer way to explore projects and assess the details.
The redesign focused on making property information easier to navigate, building trust in the developer, and creating a structure that could grow with the business.
Making property information easier to navigate
Buyers need to assess location, unit types, floor plans, and amenities before making an enquiry.
The challenge was to organize these details into a clear path from project overview to deeper exploration, keeping pages easy to scan while providing the information buyers need to decide whether a property suits them.
The old website was outdated and lacked key information.
Research and discovery
Research focused on what buyers need to assess a property, what builds trust in the developer, and where the existing website lacked useful information or made it difficult to find.
🙋♀️🙋User needs
🎯Business needs
Key issues
A clearer project structure
Project pages move from an overview to location, unit types, and amenities. This gives buyers a clear starting point before they explore the details that matter to them.
Explaining details visually
Icons and structured specifications make property features easier to understand. I used these where they could communicate details more clearly than a long paragraph.
Building trust in the developer
Company information, credentials, and partnerships give buyers a clearer picture of Tara Estate. These sections introduce the developer behind the projects and help establish its credibility.
Making information easy to scan
Property details, amenities, and galleries are grouped into distinct sections. Consistent headings and layouts help buyers find specific information without having to read the entire page.
Keeping floor plans in context
Floor plans sit within each project page, alongside the relevant unit information. Buyers can explore layouts in context while the surrounding page stays focused and easy to navigate.
Room for future projects
Reusable page sections give new developments a consistent structure. Content can adapt to each project, allowing the website to grow without redesigning every page.
A Scalable Experience for Property Discovery
Project pages share a clear structure, from the overview and location to unit details, floor plans, and amenities.
The layout adapts to desktop and mobile, keeping key information easy to find as buyers explore each development.
Making property information easier to navigate
Buyers need to assess location, unit types, floor plans, and amenities before making an enquiry.
The challenge was to organize these details into a clear path from project overview to deeper exploration, keeping pages easy to scan while providing the information buyers need to decide whether a property suits them.
The old website was outdated and lacked key information.
Research and discovery
Research focused on what buyers need to assess a property, what builds trust in the developer, and where the existing website lacked useful information or made it difficult to find.
🙋♀️🙋User needs
🎯Business needs
Key issues
A clearer project structure
Project pages move from an overview to location, unit types, and amenities. This gives buyers a clear starting point before they explore the details that matter to them.
Making information easy to scan
Property details, amenities, and galleries are grouped into distinct sections. Consistent headings and layouts help buyers find specific information without having to read the entire page.
Explaining details visually
Icons and structured specifications make property features easier to understand. I used these where they could communicate details more clearly than a long paragraph.
Keeping floor plans in context
Floor plans sit within each project page, alongside the relevant unit information. Buyers can explore layouts in context while the surrounding page stays focused and easy to navigate.
Building trust in the developer
Company information, credentials, and partnerships give buyers a clearer picture of Tara Estate. These sections introduce the developer behind the projects and help establish its credibility.
Room for future projects
Reusable page sections give new developments a consistent structure. Content can adapt to each project, allowing the website to grow without redesigning every page.
A Scalable Experience for Property Discovery
Project pages share a clear structure, from the overview and location to unit details, floor plans, and amenities.
The layout adapts to desktop and mobile, keeping key information easy to find as buyers explore each development.
The redesign gives Tara Estate a refreshed website with a clearer structure for project details and company information. Buyers can move from a quick overview to the details they need to assess a property. Reusable page sections also support new developments and content as the business grows.
