PRODUCT DESIGN · UX STRATEGY · PRIVATE AVIATION
Avianese is a private aviation booking platform designed to help travelers find, book, and manage private jet journeys in one app. Booking involves detailed choices about aircraft, routes, passengers, and services.
The design focused on making those choices easier to navigate while preserving the flexibility and personal service expected in private aviation.
Private aviation is a world most people rarely get to experience first-hand.
Booking process involves detailed choices about aircraft, routes, passenger needs, and services. With limited access to travelers and operators, I studied competitor platforms, operator websites, industry reports, and traveler reviews.
The challenge was to make these decisions easier to navigate while preserving control, flexibility, and personal service.
Key Pains
Complex booking decisions
Aircraft, routes, passenger details, and service options create many decisions before a booking can be completed.
Service expectations
Travelers expect flexible, personal service without having to manage every operational detail themselves.
Disconnected trip planning
When flights and related services are arranged separately, travelers have more details to coordinate across the trip.
Research considered three recurring traveller profiles : Business Executive · Luxury Traveller · Frequent Flyer
Simplifying a Complex Booking Journey
Booking is organized into focused steps, with information introduced when it becomes relevant. Advanced options remain available, so travelers can work through the essentials while keeping control over the details of their trip.
Planning the whole journey
Transfers, catering, luggage, and personal assistance are part of the booking and trip experience. Keeping these services connected to the flight helps travelers plan the journey in one place.
Exploring empty-leg flights
Empty-leg flights are presented by destination, giving travelers another way to explore available trips. These options sit alongside the main charter flow for travelers who can be flexible with where and when they fly.
25 Mar
Rome - Zurich
up to 6
from $6,500
Generous spacing, muted colors, subtle textures, and clear typography create a calm, premium feel.
Day and night flight cards reflect the travel context, while the profile frame takes inspiration from an aircraft window.
Subtle highlights and depth help important details stand out and keep the overall look understated.
Private aviation is a world most people rarely get to experience first-hand.
Booking process involves detailed choices about aircraft, routes, passenger needs, and services. With limited access to travelers and operators, I studied competitor platforms, operator websites, industry reports, and traveler reviews.
The challenge was to make these decisions easier to navigate while preserving control, flexibility, and personal service.
Key Pains
Complex booking decisions
Aircraft, routes, passenger details, and service options create many decisions before a booking can be completed.
Service expectations
Travelers expect flexible, personal service without having to manage every operational detail themselves.
Disconnected trip planning
When flights and related services are arranged separately, travelers have more details to coordinate across the trip.
Research considered three recurring traveller profiles :Business Executive · Luxury Traveller · Frequent Flyer
Simplifying a Complex Booking Journey
Booking is organized into focused steps, with information introduced when it becomes relevant. Advanced options remain available, so travelers can work through the essentials while keeping control over the details of their trip.
Planning the whole journey
Transfers, catering, luggage, and personal assistance are part of the booking and trip experience. Keeping these services connected to the flight helps travelers plan the journey in one place.
Generous spacing, muted colors, subtle textures, and clear typography create a calm, premium feel.
Day and night flight cards reflect the travel context, while the profile frame takes inspiration from an aircraft window.
Subtle highlights and depth help important details stand out and keep the overall look understated.
Avianese reframed private aviation booking from a dense transactional process into a guided mobile experience that makes complex decisions easier to navigate without removing control or flexibility.
Flight booking, premium services, empty-leg discovery, and trip management are brought into one coherent journey, supported by a restrained visual system designed to feel premium without relying on decorative luxury cues.
